Since I can remember, attempting to attract and retain female board members, directors and CEOs has been a priority for forward thinking and discerning companies. And concurrently, since I’ve been a teenager, I’ve been aware of the disingenuity of taking these steps merely to fulfil quotas and create the appearance of equality. Yet if we look beyond gender and look at attributes of feminine leadership (not female leadership - but feminine leadership) I suggest there is a deeper need for truly feminine leadership across every board of directors in Britain, particularly in service based businesses. Perhaps that will allow more women to easily find their places at the top.
What is feminine leadership?
Feminine leadership promotes the qualities that we may not typically associate with business. Empathy, vulnerability, sensitivity, intuition: these are not traits that we add to our job specifications for CEO or CFO perhaps.Read More