clou /klu:/ n. literary the chief attraction, point of greatest interest or central idea. - ORIGIN Fr. , lit. 'nail' Get the main thrust of the thing and everything else follows. Define, focus, shape. The highlight, the reason. The whole point. Get it. Get it so you don't doubt yourself. Get it so you know who you are.
If you can't get into yourself to find this thing that you want, that you want to give to the world, find it. Dig inside yourself. Write or talk it out until you have uncovered it. It may take a while if, for your whole life, you've been pleasing someone else, or living off someone else.